Since I quite often receive questions about starting a business in one form or another aimed at children, I decided to write an article on this topic. I hope my thoughts will be helpful for potential immigrants.
So, let’s get started.
The first type of business I want to talk about—see the photo below—is children’s electric cars. This type of business operates only during the season and only in the evening, when it’s not too hot. Off-season, you won’t earn much, but during the season there are a lot of people, and it’s quite possible to make enough not only for the summer but also for the winter months. The guys made a pretty interesting track, chose a very convenient and busy location, and the result came quickly. There are lots of people, and quite often all eight cars are taken.
Is there already something like this in Montenegro? Yes. But is it worth creating another track? Why not? You can choose a different part of the city and make the track even more interesting and bigger.

I already wrote in another article about the need for cafés with large, high-quality, and well-equipped children’s playgrounds.
Now let’s talk about playrooms (so-called igraonicas). In Montenegro, they are not in short supply. For example, there are three playrooms in Herceg Novi. They are all small and, frankly, not very good. The ones in other coastal towns aren’t any better. So maybe it makes sense to open a large, well-designed playroom that would make other playrooms practically non-competitive? If you own the premises, this could very well be worth it. But if you have to rent a large space, I’m not sure how profitable that would be. The thing is, in Montenegro, the entrance fee to playrooms is very low—for example, in Herceg Novi it’s €1.50 with no time limit. At the same time, they aren’t overcrowded. Most of the income comes from hosting birthday parties.
Various classes and clubs. This includes both sports and educational activities. If you have the skills and can organize such a club without hiring lots of staff, it’s definitely a viable business. You can start without hesitation. There are already many Russian-run clubs and classes in Montenegro, and not a single one has shut down.
Russian kindergartens. These already exist, they’re working well, and none have closed, which means there is room for more. I once visited a private kindergarten in another country—it was amazing. The teachers organized very interesting activities for the kids. Every week, the children had tennis and swimming lessons and went on excursions. They were even driven home by a school bus. It was a great service, and nothing of this level currently exists in Montenegro.
And finally, there is no good bowling club on the coast. While this is not strictly a children’s activity, I wanted to include it in this article because my five-year-old son absolutely loves bowling. The nearest good bowling center is in Podgorica.
